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At the family dinner table, discussions often revolved around human behaviour, philosophy, and deep listening. These conversations instilled in him a passion for creating a better world – something that still drives him today.

Simon’s drive, curiosity and love of adventure have led him to live in different parts of the world, explore many interests and also start several ventures – one of them being Tobias. Now, after more than 20 years in operation, Tobias still has an incredibly strong culture of connectedness, curiosity, and co-design, much of it due to Simon.

Simon is a hands-on CEO. He works directly with clients using human-centred design to connect the needs of their businesses with the needs of their customers. He has a knack for helping organisations to develop and promote a common vision, to define a coherent and viable strategy, and to ensure a successful outcome. He also always makes himself available to support his team members, be it over a coffee or during a ‘board meeting’ (nothing beats talking through a juicy problem out the back of the surf line-up!).