
Colin
Smith (he/him)
Strategic Design
Solver of prickly problems

Colin
Smith (he/him)
Strategic Designer
Solver of prickly problems
About Colin
About Colin
Ensuring there is always time for a surf
English
English
Ensuring there is always time for a surf
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Col specialises on complex, often messy projects that sit at the intersection of customer needs, digital systems, and organisational change.
After moving to London straight after university, Col found his way into a role at Barclays’ head office. Navigating his early career taught him to take risks, let go of catastrophising, and trust that most problems are solvable; an outlook that continues to shape his practical, experimental, and collaborative approach to work.
Col brings more than 15 years’ experience across strategy, consulting, and digital transformation. In the UK, he worked on the creation of the GOV.UK platform and major transformation programs for the Big Four banks. He later spent three years in China working with global telecommunications companies before settling in Sydney with his family. Since arriving in Australia, Cole has contributed to high-profile, multi-million-dollar government programs, including the launch of Service NSW, Taking Farmers to Market, and the digital driver licence.
Col is most excited by the scale and substance of the problems he gets to tackle. He’s drawn to work that has clear flow-on impact beyond the immediate deliverables; projects that address systemic challenges, support long-term outcomes, and create real value for communities.
Col specialises on complex, often messy projects that sit at the intersection of customer needs, digital systems, and organisational change.
After moving to London straight after university, Col found his way into a role at Barclays’ head office. Navigating his early career taught him to take risks, let go of catastrophising, and trust that most problems are solvable; an outlook that continues to shape his practical, experimental, and collaborative approach to work.
Col brings more than 15 years’ experience across strategy, consulting, and digital transformation. In the UK, he worked on the creation of the GOV.UK platform and major transformation programs for the Big Four banks. He later spent three years in China working with global telecommunications companies before settling in Sydney with his family. Since arriving in Australia, Cole has contributed to high-profile, multi-million-dollar government programs, including the launch of Service NSW, Taking Farmers to Market, and the digital driver licence.
Col is most excited by the scale and substance of the problems he gets to tackle. He’s drawn to work that has clear flow-on impact beyond the immediate deliverables; projects that address systemic challenges, support long-term outcomes, and create real value for communities.
