Designing an Optimal Dental Customer Experience
Bupa Health Services
Designing an Optimal Dental Customer Experience
Bupa Health Services
Bupa Health Services
Connected Health, Human-Centred Digital Transformation
Connected Health, Human-Centred Digital Transformation
Codify the optimal patient experience to help scale Bupa’s dental practice network
International healthcare provider Bupa recognised the need to examine their customer experience (CX) to design the optimal dental patient experience and fulfil its brand promise – ‘help members live longer, healthier, happier lives’.
Redesigning the dental patient experience for Bupa’s brand promise
International healthcare provider Bupa recognised the need to examine their customer experience (CX) to design the optimal dental patient experience and fulfil its brand promise – ‘help members live longer, healthier, happier lives’.
Evidence-based redesign from research to MVP
We followed an evidence-based approach to gain a deep understanding of the current end-to-end dental patient experience.
The research identified:
- Key aspects customers desired
- Areas for improvement
- The emotive stages of the customer experience
These informed opportunities that lead to a better dental patient experience. We took the key opportunity and conducted design sprints to produce an MVP. This was a new on and offline tool to improve the dental experience that puts the patient in control of their health choices, while improving trust, retention and word of mouth referrals.
Evidence-based redesign from research to MVP
We followed an evidence-based approach to gain a deep understanding of the current end-to-end dental patient experience.
The research identified:
- Key aspects customers desired
- Areas for improvement
- The emotive stages of the customer experience
These informed opportunities that lead to a better dental patient experience. We took the key opportunity and conducted design sprints to produce an MVP. This was a new on and offline tool to improve the dental experience that puts the patient in control of their health choices, while improving trust, retention and word of mouth referrals.
Placing dental patients at the heart of customer experience
Tobias delivered:
- A customer experience strategy and roadmap
- Customer experience guidelines playbook
- An innovative new product prototype which received an overwhelming response from clinics wanting to participate in piloting the new product.
- The pilot continues to gain momentum and Bupa are building on the strategic implementation roadmap. They adopted our recommended human-centred design approach to designing the proof of concept, testing with customers and customer service frontline staff to lower risks and iron out issues before a full scale launch.
- More importantly, the project has initiated a broader programme across Bupa Health Services looking to transform service delivery by placing the customer at the heart of everything they do.
Placing dental patients at the heart of customer experience
Tobias delivered:
- A customer experience strategy and roadmap
- Customer experience guidelines playbook
- An innovative new product prototype which received an overwhelming response from clinics wanting to participate in piloting the new product.
- The pilot continues to gain momentum and Bupa are building on the strategic implementation roadmap. They adopted our recommended human-centred design approach to designing the proof of concept, testing with customers and customer service frontline staff to lower risks and iron out issues before a full scale launch.
- More importantly, the project has initiated a broader programme across Bupa Health Services looking to transform service delivery by placing the customer at the heart of everything they do.
