Sparking a movement for better health
Department of Health
Better Government, Connected Health
The Australian Government aimed to revolutionise digital health systems by enabling nationwide sharing of patient information. To support this initiative, a unified visual identity was developed, reflecting the program’s vision of connected, personalised healthcare. Created in collaboration with stakeholders, the branding emphasises data interoperability and has been implemented across events, outreach, and merchandise, fostering awareness and engagement for this critical healthcare transformation.
Creating a unified identity for national health data sharing
The Australian Government sought to enhance digital health systems to enable seamless sharing of patient information nationwide. This ambitious project required a cohesive visual identity to support a national initiative to improve healthcare data interoperability.
The logo was inspired by two themes, movement and connectivity. We chose to show movement as Sparked is the beginning of something new, moving forward toward better health standards.
The strength of the logo lies in its subtle representation of Australia’s eight States and Territories, where rectangles converge to form a spark, celebrating diversity while showcasing the strength of unity.
Collaborating to design an impactful program brand
We collaborated with stakeholders to develop an exciting brand for the program. Our process included exploring visual styles and creating design assets that conveyed the program’s goals and ambitions.
Images source: https://www.linkedin.com/company/sparked-au/
A visual identity that drives healthcare interoperability
The final branding captures the essence of connected, personalised healthcare and supports the program’s vision for data interoperability. The design resonated with stakeholders and provides a strong visual foundation to build awareness of the initiative. The visual identity has been implemented across multiple touch points including events, outreach programs, and merchandise.
Image source: https://www.linkedin.com/company/sparked-au/
