The empathy to see the world as it is and the audacity to want to make it better

The empathy to see the world as it is and the audacity to want to make it better

We provide Strategic Design services to partner with organisations, together we uncover opportunities, tackle complex problems, simplify systems and deliver transformation and products people love.

2025 Year in Review.

Designing Better Futures through Policy Innovation, Industry Leadership & Community Collaborations

2025 was a year of complexity and change. Tobias partnered with leaders across government, health, finance, infrastructure, agriculture, education and digital innovation to design more trusted, human-centred and future-ready systems.

Find out more

The future is (still) human.
Design human-centred AI strategies & experience.

Design transforms not just organisations but systems, creating shared value for business, people, and planet. Whether you’re navigating technological change, regulatory reform, or business model renewal, Tobias helps leaders design responsible, human-centred AI strategies and experience grounded in data, ethics, and evidence, empowering your teams to innovate with clarity, confidence, and purpose.
Find out more
2025 Year in Review.

Designing Better Futures through Policy Innovation, Industry Leadership & Community Collaborations

2025 was a year of complexity and change. Tobias partnered with leaders across government, health, finance, infrastructure, agriculture, education and digital innovation to design more trusted, human-centred and future-ready systems.

The future is (still) human.
Real AI strategy starts with people systems and processes – not shiny tools

Design transforms not just organisations but systems, creating shared value for business, people, and planet. Whether you’re navigating technological change, regulatory reform, or business model renewal, Tobias helps leaders design responsible, human-centred AI strategies and experience grounded in data, ethics, and evidence, empowering your teams to innovate with clarity, confidence, and purpose.

Areas WE WORK IN

Strategic Insight & Foresight

Unlock your potential with strategic insight and foresight. We conduct research, analyse trends and patterns to anticipate future opportunites, empowering you to make informed decisions. Stay ahead of the curve, adapt to change, and drive sustainable growth.

Embrace future ways of working with our Human-Centered Design training. Enhance creativity and innovation while fostering authentic leadership and resilience, empowering your team to thrive in an ever-evolving landscape.

Rapidly evolving technology has a profound effect on the way people and organisations interact. We optimise the user experience across the entire user journey – considering all touchpoints, processes, protocols, policies, and technologies, to deliver an exceptional experience.

Humans are diverse and complex. We design programs and systems to create a future where everyone belongs, particularly for times when they experience vulnerability.

Constant economic, technology and societal changes mean governments need to adapt and respond. We support government decision‑making with robust evidence and evaluation approaches, with people at the heart.

Fragmented healthcare system is costly and complex to navigate. We connect people and the systems to transform delivery and receiving of health and healthcare.

Responsible financial services are delivered with people’s interests and needs in mind. We back the principles of the Clean Money Movement. We support those with the belief that responsible financial services will shape a better society and planet.

We help established organisations, start-ups and scale-ups envision thriving futures, establish alignment, and create value propositions and roadmaps so that they can adapt, innovate and grow.

Responsible AI

We help organisations identify ethical AI opportunities and embed strong governance and human-centred practices for privacy, inclusivity, and sustainable innovation. Our guidance ensures AI adoption is trusted, transparent, and aligned with your organisation’s values.

Unlock your potential with strategic insight and foresight. We conduct research, analyse trends and patterns to anticipate future opportunites, empowering you to make informed decisions. Stay ahead of the curve, adapt to change, and drive sustainable growth.

Embrace future ways of working with our Human-Centered Design training. Enhance creativity and innovation while fostering authentic leadership and resilience, empowering your team to thrive in an ever-evolving landscape.

Rapidly evolving technology has a profound effect on the way people and organisations interact. We optimise the user experience across the entire user journey – considering all touchpoints, processes, protocols, policies, and technologies, to deliver an exceptional experience.

Humans are diverse and complex. We design programs and systems to create a future where everyone belongs, particularly for times when they experience vulnerability.

Constant economic, technology and societal changes mean governments need to adapt and respond. We support government decision‑making with robust evidence and evaluation approaches, with people at the heart.

Fragmented healthcare system is costly and complex to navigate. We connect people and the systems to transform delivery and receiving of health and healthcare.

Responsible financial services are delivered with people’s interests and needs in mind. We back the principles of the Clean Money Movement. We support those with the belief that responsible financial services will shape a better society and planet.

We help established organisations, start-ups and scale-ups envision thriving futures, establish alignment, and create value propositions and roadmaps so that they can adapt, innovate and grow.

Boost your team’s capacity with embedded human-centred design experts. We provide skilled practitioners who integrate seamlessly to support your projects, helping you deliver user-focused outcomes with greater agility and impact.
our services

Discover to understand people, systems, and signals of change

By asking the right questions, being creative about how we unearth answers, and smart about how we piece it all together, we build a strong foundation for creating something powerful.

Define opportunities for transformation and innovation

We help organisations navigate a rapidly changing and complex world. Bringing together strategic foresight, qualitative and quantiative insight, we identify opportunities for purposeful innovation that drives sustainable value.

Design with people to shape human-centred, sustainable futures

Co-create bold, inclusive futures by blending systems thinking, digital innovation, and lived experience. Together, we design solutions that are human-centred, sustainable, and grounded in the realities of tomorrow.

Deliver transformative services, digital products and policies

By committing to agile, user-centred approaches we craft and maintain sophisticated products, systems and services that are both useful and usable.

Engage and connect all stakeholders needed for change

Understanding that rapidly evolving technology has a profound effect on the way people and organisations interact, we cultivate and embed new ways of working and thinking.

Team augmentation

We integrate experienced practitioners into your team to provide the right skills and support. Whether growing or strengthening capacity, we help you deliver impactful, user-centred results with agility and confidence.

Areas of Impact

Strategic insight & foresight

Innovating to thrive

Future Ways of Working

Human-centred Digital Transformation

Better Government

People-centred Finance

Social Innovation

Connected Health

Our services

Discover needs and opportunities

By asking the right questions, being creative about how we unearth answers and smart about how we piece it all together, we build a strong foundation for creating something powerful. In more detail…

Define strategy and foresight

By marrying insights and opportunities with the challenge at hand, we identify the desired future state and outline how to get there.

Design with people

Using co-design and other human-centric approaches, we ensure that people are at the heart of the design process – every step of the way.

Deliver transformative services, innovations and digital products

By committing to agile, user-centred technology solutions we craft and maintain sophisticated products, systems and services that are both useful and usable.

Engage and change

Understanding that rapidly evolving technology has a profound effect on the way people and organisations interact, we cultivate and embed new ways of working and thinking.

Learn and uplift

Through training and up-skilling our clients and partners, we strengthen our partnerships and blur the lines between you and us. That’s often when we achieve the best results.

Featured work
Our multi-disciplinary team

The humans at our centre

We foster diversity in our people – in their skillsets, personalities and passions. Our team is an eclectic bunch with backgrounds in street art, social entrepreneurship, psychology, anthropology, business, research, technology – you name it. All drawn to Tobias by their interest in people and their desire to create and change for good. And by the values that we live and breath.

Jessica Leefe

Julia Suh

Jason Taikato

Ash Donaldson

Belinda Tobias

Meg Tonkin

Braddon Longmuir

Patience Loh

Our Clients

I have had the great privilege to work alongside Simon and the amazing Tobias team on a number of projects now. As a client seeking industry leading strategic design expertise, I strongly recommend Tobias – they are simply amazing to work with. As a fellow designer, I feel very fortunate to have been able to learn from their incredible experience and skill

Jeremy Sullivan

Director, Department of Health and Aged Care

Thank you for all of your wonderful work on the wellbeing app project. We have certainly learnt a lot through the process and from working with your committed and forward thinking team. This pilot study has already, and will continue to inform the way that we structure our research projects in the future. We will look forward to working with you closely in the future.

Research Program Manager

Institute for Positive Psychology & Education (ACU)

The Tobias team is genuinely passionate about the work they do. Their rigorous approach to research and their ability to maintain focus on user needs is exceptional. Working with Tobias has been a positive and constructive experience.”

Strategy Director

Australian Cyber Security Centre. Australian Government Signals Directorate

I had the pleasure of working with Tobias on building a customer experience framework and approach for an industry first superannuation technology solution. Simon and his team are highly customer focussed and bring a large depth of UX and Design Thinking experience with them. They are able to see the 'big picture' and opportunities that others often miss. Simon is very pragmatic in his approach and drives to completion well. He is able to assemble a great team to get the job done and I would thoroughly enjoy working with him again.

Micheal Mckenna

Transformation, CX and Change, Q Super

Tobias & Tobias not only helped us deliver a superb transactional product to our clients, they also continue to shape the best experience for our users. Their approach and process support our long-range strategy by enabling value-based management insight, and responding to the evolving needs of our users.

Managing Director, Global FX

Deutsche Bank

BPAY’s partnership with Tobias has been very rewarding. The staff they provided on our projects were of a very high quality and all work was completed on time and in budget. They also went beyond the remit of the project to help upskill internal staff on their methods. We have already used them for 2 initiatives and would definitely look to use them again.

BPAY

Keith Brown, General Manager

Tobias is so much more than a digital agency. Our partnership with them drives our design strategy and service innovation. Together, we are able to influence strategy at group level - leveraging additional funds to make a real impact, changing the lives of hundreds of thousands of passengers.

E-Marketing Manager

Transport, First Capital Connect

Tobias are fantastic. They really did blow this project out of the water with their research and design work and the final report. We’re really happy with how it’s all gone and we are very keen to continue to work with the Tobias team going forward.

Michael Palmyre, Design & Research Lead, Consumer Experience Working Group

Consumer data rights, Data standards body, CSIRO DATA61

I have had the great privilege to work alongside Simon and the amazing Tobias team on a number of projects now. As a client seeking industry leading strategic design expertise, I strongly recommend Tobias – they are simply amazing to work with. As a fellow designer, I feel very fortunate to have been able to learn from their incredible experience and skill

Jeremy Sullivan

Director, Department of Health and Aged Care

Thank you for all of your wonderful work on the wellbeing app project. We have certainly learnt a lot through the process and from working with your committed and forward thinking team. This pilot study has already, and will continue to inform the way that we structure our research projects in the future. We will look forward to working with you closely in the future.

Research Program Manager

Institute for Positive Psychology & Education (ACU)

The Tobias team is genuinely passionate about the work they do. Their rigorous approach to research and their ability to maintain focus on user needs is exceptional. Working with Tobias has been a positive and constructive experience.”

Strategy Director

Australian Cyber Security Centre. Australian Government Signals Directorate

I had the pleasure of working with Tobias on building a customer experience framework and approach for an industry first superannuation technology solution. Simon and his team are highly customer focussed and bring a large depth of UX and Design Thinking experience with them. They are able to see the 'big picture' and opportunities that others often miss. Simon is very pragmatic in his approach and drives to completion well. He is able to assemble a great team to get the job done and I would thoroughly enjoy working with him again.

Micheal Mckenna

Transformation, CX and Change, Q Super

Tobias & Tobias not only helped us deliver a superb transactional product to our clients, they also continue to shape the best experience for our users. Their approach and process support our long-range strategy by enabling value-based management insight, and responding to the evolving needs of our users.

Managing Director, Global FX

Deutsche Bank

BPAY’s partnership with Tobias has been very rewarding. The staff they provided on our projects were of a very high quality and all work was completed on time and in budget. They also went beyond the remit of the project to help upskill internal staff on their methods. We have already used them for 2 initiatives and would definitely look to use them again.

BPAY

Keith Brown, General Manager

Tobias is so much more than a digital agency. Our partnership with them drives our design strategy and service innovation. Together, we are able to influence strategy at group level - leveraging additional funds to make a real impact, changing the lives of hundreds of thousands of passengers.

E-Marketing Manager

Transport, First Capital Connect

Tobias are fantastic. They really did blow this project out of the water with their research and design work and the final report. We’re really happy with how it’s all gone and we are very keen to continue to work with the Tobias team going forward.

Michael Palmyre, Design & Research Lead, Consumer Experience Working Group

Consumer data rights, Data standards body, CSIRO DATA61

Join our quest to build a better world, we warmly welcome new partners and job opportunity enquiries
Join our quest to build a better world, we warmly welcome new partners and job opportunity enquiries