Tobias was engaged by CERT to help establish an evidence-based approach for the design of a National Awareness Program under the Australian Government’s Cyber Security Strategy.
Challenge
With Australians more digitally active than ever and an ever-changing landscape of cybersecurity threats, we were tasked with gaining a deep understanding of the current state of cyber security awareness and establishing a communications framework for engagement.
Approach
Informed by both qualitative and quantitative research, a behavioural design approach was taken to understand how to effectively engage people with simple steps before, during and after a cyber security incident.
The Tobias team is genuinely passionate about the work they do. Their rigorous approach to research and their ability to maintain focus on user needs is exceptional.
STRATEGY DIRECTOR, GOVERNMENT CYBER SECURITY
Outcome
Tobias created an evidence based customer engagement strategy to engage and provide tools that move Australians into preventative action around their cyber security. Additionally research artefacts and behavioural models from the project continue to aid the strategic engagement team in creating flexible content and tools for our community in an ever-changing landscape of security threat.